April 13, 2010 Last Updated 8:51 pm

Broadcasters form joint venture to develop national mobile content service: group will share content & programming

Mobile television took a giant leap forward today with the announcement of a new joint venture to promote mobile broadcasting.

Twelve major media firms are part of the group involved in today’s announcement, including Belo Corp., Cox Media Group, E.W. Scripps Co., Fox, Gannett Broadcasting, Hearst Television Inc., ION Television, Media General Inc., Meredith Corp., NBC, Post-Newsweek Stations Inc. and Raycom Media.

The new joint venture will create a service that will allow member companies to provide content to mobile devices, including live and on-demand video, local and national news from print and electronic sources, as well as sports and entertainment programming.

Nine local broadcast companies, Belo, Cox, E.W. Scripps, Gannett, Hearst, Media General, Meredith, Post Newsweek and Raycom, also formed a new company, Pearl Mobile DTV Company LLC to facilitate their involvement.

“We are excited about building a platform that makes mobile television universally available and economically viable. This venture is the first step in forging cross-industry and company partnerships to deliver content to consumers,” said Jack Abernethy, Chief Executive Officer of Fox Television Stations.

“This initiative offers a path for the next generation of video consumption, and will help the FCC in its goal of ensuring efficient and reliable broadband service for US consumers,” said John Wallace, President, NBC Local Media in a press release.

“Mobile digital television places each of our companies at the center of a consumer transformation, putting us on cell phones, netbooks, DVD players and even in-vehicle entertainment systems,” said David Lougee, President, Gannett Broadcasting, Gannett Co. Inc. “And it’s the consumers who are the big winners. From news and entertainment to emergency information, virtually all U.S. consumers will soon be able to bring their most valuable content with them wherever they go.”

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