April 5, 2010 Last Updated 3:31 pm

Monday morning briefs: Equipment Trader to drop paid model: Vance brings on new veep of eMedia

Equipment Trader goes free: Equipment Trader, which serves the construction and farming equipment industry, announced that beginning in May, their magazine will be available at no charge, as opposed to being sold through stores.
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“Information today is free. Now, so are our magazines,” said Mark Bondi, Director of Sales & Marketing. “This move is part of our larger plan to expand the value our equipment dealers receive. We are staying current with today’s marketplace and leveraging technology more effectively for our dealers,” said Bondi.

Equipment Trader is owned by Dominion Enterprises.

Vance Publishing Corp. announced it had hired Dean E. Horowitz as vice president of eMedia. Horowitz has spent the past 17 years at Reed Business Information and was general manager of the construction group.

“Dean’s background in digital business models is exceptional,” said Peggy Walker, president of Libertyville, Illinois based Vance. “He has solid experience in developing new digital products and services, along with a strong sales and marketing focus in both traditional and new media. He is the ideal person to lead our continuing efforts to expand our digital businesses and to integrate our brands across multiple platforms.”

Horowitz replaces Tom Denison who left Vance at the end of last year as veep of eMedia.

That didn’t take long: EMG Technology announced today that it will include the Apple iPad, launched on Saturday, as “an additional accused product” in EMG’s previously filed patent infringement lawsuit against Apple Inc. The company’s lawsuit is currently pending in the U.S. District Court for the Eastern District of Texas.

“EMG will take steps to add Apple’s newly released iPad to the range of Apple products already accused of patent infringement in the case, including the iTunes Store, iPhone, iPod Touch and Apple TV. The trial date is set for September 12, 2011,” explained Shawn Hansen, an attorney who is representing EMG.

Elliot A. Gottfurcht, managing member of EMG said in a press release that “Apple refuses to pay reasonable royalties for its use of EMG’s patents relating to navigating Internet mobile websites and applications, which were filed in 1999, several years before Apple’s mobile patents were filed. Perhaps the reason lies in a statement Steve Jobs made in the 1996 documentary called Triumph of the Nerds, ‘We have always been shameless about stealing great ideas.'”

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