March 24, 2010 Last Updated 5:00 pm

Huffington Post signs on with veteran Detroit independent ad pro to make pitch to the Big Three

Ken Stubblefield, the Detroit area media veteran, has landed the Huffington Post. His firm, Focus Media & Marketing, will be representing the online news organization to the Big Three.

paidContent, which seems to be confusing the Focus Media rep firm in Detroit with the company of the same name in China, makes a big deal out of the move. To me, Huffington Post’s chief revenue officer, Greg Coleman, is simply doing what many publishers used to do regularly: bring on the people necessary to get the business.

It has always been the case that having a Detroiter who knows the ropes improves one’s chances at securing business from the auto companies. Interestingly, I think this is changing. My experience making a call on Ford and GM while representing an online video company showed that being in New Media knocks down a lot of doors, while the print reps continue to face the traditional challenges of selling to media people who are used to knowing their reps on a first name basis.

More importantly, this is a sign that old media practices are still relevant in a New Media world. Rather than being satisfied with covering interactive agencies internally, Coleman is bring on veteran help where needed.  While the business coming out of Detroit has declined over the years, it appears to be stabilizing, and looks to grow this year. Stubblefield currently represents the Modern Luxury brands, as well as representing Detroit for the Break Media Network. Prior to forming his own firm, Stubblefield represented Hachette Filipachi Magazines in Detroit. He stable of media clients has included such media firms as Ziff Davis, Edmunds.com, Primedia, Saveur and others.

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