March 17, 2010 Last Updated 5:16 pm

AOL launches KitchenDaily; targets busy home cooks with quick, easy recipes; former Gourmet editor in charge

Former Gourmet editor Cheryl Brown has a new gig and Condé Nast has a new competitor in AOL backed

Launched today, KitchenDaily hopes to target busy home cooks with easy to prepare recipes. “KitchenDaily is designed to help busy home cooks, moms in particular, make smart, informed decisions about food and cooking while also helping to instill confidence in their abilities in the kitchen,” said Stephanie Dolgins, senior vice president, AOL Women’s and Lifestyle Group. KitchenDaily, along with the food blog Slashfood, are part of the AOL Living network.
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 Cheryl Brown, formerly of Gourmet, edits

In addition to Brown, the new web site also has snared Megan Steintrager as senior editor. Steintrager was formerly with Listed contributors and partners include The Culinary Institute of America, Mark Bittman, who writes the Minimalist column for the New York Times, as well as chefs Curtis Stone and Marcus Samuelsson.

Back in October Condé Nast announced its decision to close Gourmet magazine. Though the rumor was that the company was going to close either Gourmet or Bon Appétit, the decision to close the venerable magazine, founded in January 1941, was still a surprise to many.  The closing was part of a series of closings that included Men’s Vogue, Portfolio, Modern Bride and others.  At the time of its closing, Gourmet had a circulation of 950,000 and was thought to be a more expensive magazine to maintain due to its long articles written by well-known authors, and edited by veteran editor Ruth Reichl. Bon Appétit, on the other hand, was a recipe driven magazine.

KitchenDaily, therefore, has far more in common with both Bon Appétit and other food web sites in that it relies on recipes and demonstration videos for content.

As someone who loves to cook KitchenDaily appears in every way to be a boys-stay-away web site. But no matter, most men who cook, I believe, find food sites through searches rather than through bookmarking. (As I have absolutely no proof that this is true I will stand by my baseless claim until proved otherwise!)

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