March 15, 2010 Last Updated 6:45 pm

RIM has a significant Blackberry loyalty problem; users eye iPhone and Android smartphone alternatives

Apple’s iPhone and Google’s new Android phones are making in roads in Research in Motion’s (RIM) Blackberry user base, according to Crowd Science, an online market research and audience measurement company.

Crowd Science asked 1,140 smart phone users about their product loyalty and what phones they would consider the next time they purchase a smartphone. Almost 40 percent of Blackberry users are considering switching to the iPhone, and 32 percent said they were considering the Android based Nexus One phone. In comparison, only nine percent of iPhone users are looking at the Google’s Nexus One phone.

“These results show that the restlessness of Blackberry users with their current brand hasn’t just been driven by the allure of iPhone. Rather, Blackberry as a brand just isn’t garnering the loyalty seen with other mobile operating systems,” said John Martin, CEO of Crowd Science.

The study points out the changing face of smartphone as users begin to look to their phones for services other than e-mail and phone calls.  In addition, RIM’s primary advantage when selling the Blackberry, enterprise level support, is being eroded as companies are able to accommodate the newer smartphones.
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For publishers, the study again points to the iPhone as the device of choice when creating publishing applications. “iPhone users have a significantly higher incidence of past-seven-day downloading of PAID applications than any other group of smartphone users surveyed,” the report states.

You can access a PDF of the report here.

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