March 2, 2010 Last Updated 7:05 pm

AdMedia Partners survey shows 44% of media execs say they want out; B2Bs more optimistic about online

AdMedia Partners released a survey that shows media companies a bit more optimistic about growth in 2010, leading many to want to make strategic acquisitions, while 44 percent said they would consider selling out. The full survey can be downloaded here.

“There has been a lot of money sitting on the sidelines for the last 12–18 months. Smaller companies that survived the downturn are attractive to well-funded buyers,” said one respondent in the survey.

The survey also shows that B2B publishers were a little more optimistic about the chances online revenue will begin to match print. Sixty-five percent of trade publishers said that online would get to 50 percent of total revenue within five years, versus only 21 percent of consumer magazine executives, 15 percent of which doubted online would ever equal print.

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