NYT reaches deal to distribute content with Reach Media Group; Times headlines to appear on RMG video screens

Reach Media Group Networks (RMG) and the New York Times have announced a deal to distribute content onto RMG video screens, including news headlines, photos, and videos.

“This platform is a great opportunity to expose our brand to new audiences in a medium that is quickly expanding,” said Murray Gaylord, Vice President of Marketing, NYTimes.com. “We also believe this is an innovative way to extend The Times’s brand to its large audience of business professionals in our key markets.”

The RMG system is IP-based, allowing for location-based advertising. RMG also said that the screens will allow for medium rectangle advertising — a more web based approach, as opposed to a TV approach as seen in other video advertising vehicles such as PRN or IBN.

RMG is backed by VC firms Kleiner Perkins Caufield & Byers and DAG Ventures, as well as National CineMedia, the in-theater network.

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