User Behavior Prediction in Programmatic RTB Advertising

Guest column: Nathan Patrick, Campaign Manager at Adtaxi, proposes two strategies to achieve the goal of predicting whether a user will complete a conversion — information that can be used to inform campaigns One of the

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Book Publishing

Bertelsmann acquires another 22% stake in Penguin Random House, owns 75% of book group

The British publisher Pearson, which has sold off many of its ironic brands in

iBooks Author vs Fake News: the fight we deserve

Guest column: Bradley Metrock, CEO of Nashville-based Score Publishing, producer of the iBooks Author

AAP StatShot report shows overall US book publisher revenue for 2016 down 6.6%

Digital books performance among AAP members was mixed: downloaded audio had double-digit growth from

Magazines

Time Inc. CEO tells Bloomberg that Coastal Living, Sunset and Golf on the auction block

President and Chief Executive Officer Rich Battista also said that the publisher was looking

Telegraph Media acquires East Bay Express

The publisher of Oakland and Alameda magazines and The East Bay Monthly, Telegraph Media,

Suitcase brand Away launches a new print and digital quarterly magazine: Here

The print magazine will be available for purchase online, at Away stores in NY

Newspapers

A look at McClatchy’s Q2 earnings report ahead of other publishers reporting

The publisher of the Sacramento Bee reported that print advertising fell over 11%, despite

Toronto Star updates Star Touch iPad app one last time to direct readers to updated mobile app

The iPad digital edition app, built off the La Presse+ platform, will be shutdown

As one alt-weekly finds a new owner, the Knoxville Mercury says goodbye to readers

‘Even a human fossil must concede that the smartphone trumps the alt-weekly as a

People

Heidi Cho promoted to V.P., Head of Digital at Rodale

Cho joined Rodale in 2014 as Digital Director, Prevention and Rodale’s Organic Life, coming

Adam Eberle appointed Chief Sales and Marketing Officer at OverDrive

Eberle was most recently Vice President of Sales, General Manager of SunGard K12 at

Technology

New survey finds connection between podcast listeners and print magazine readers

Nearly one in ten US adults have downloaded or listened to a podcast in

It… is… finally… over: Adobe announces end-of-life for Flash

Adobe, which acquired Flash as part of its 2005 acquisition of Macromedia, has now

PodcastOne launches new platform and mobile apps

New mobile app allows fans to participate in conversation, access exclusive behind-the-scenes photos, message